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Values as Motives: Implications for theory, methods, and practice

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Integrative Psychological and Behavioral Science

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The Emotionally Agile Brain

Mastering the 12 Emotional Needs that Drive Us

by J.D. Pincus, Ph. D.

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Published in: Integrative Psychological and Behavioral Science

Human values are fundamental to understanding various fields, including culture, ethics, politics, sociology, and management. These values represent the core reasons behind decisions and behaviors, making them crucial in both theory and practice. However, the concept of human values often lacks clear definitions and a solid theoretical framework, leading to confusion and inconsistency among scholars and practitioners.

This article calls for a reevaluation of the concept of values, proposing a new psychological theory of human motivation based on fundamental principles. By reviewing existing definitions of human values, we suggest they can be distilled into a core set of 12 human emotional needs. This comprehensive framework offers significant advantages over current theories, which often result in an ever-growing list of concepts.

By embedding values within a well-defined motivational framework, this approach enhances theory development, method development, and practical applications. Clear operational definitions help streamline research and improve understanding across multiple disciplines.

Values as Motives: Implications for theory, methods, and practice

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J.D. Pincus, Ph.D. is Chief Innovation Officer at Leading Indicator Systems (d/b/a AgileBrain), focusing on emerging methods for measuring emotion and motivation. He developed the unified pyramid model of human motivation and the AgileBrain measurement technique. He published his model in Integrative Psychological and Behavioral Science, and has gone on to apply the pyramid model to the problems of Human Values, Employee Engagement, Subjective Well-Being, Organizational Culture, Leadership Effectiveness, Team Effectiveness, and Human Goals. His seminal article on the concept of motivation in applied psychology, published in the Journal of Consumer Behaviour, has been cited in 222 subsequent papers. He lives in Massachusetts, with his wife, a Maltipoo puppy named Bean, and a black cat named Salem. His book, The Emotionally Agile Brain: Mastering the 12 Emotional Needs that Drive Us, was recently published by Rowman & Littlefield/Bloomsbury.

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