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Values as Motives: Implications for theory, methods, and practice

Tags: Human Motivation , Human Values , Peer Reviewed Research

Publication: Integrative Psychological and Behavioral Science
Author: JD Pincus’

Human values are fundamental to understanding various fields, including culture, ethics, politics, sociology, and management. These values represent the core reasons behind decisions and behaviors, making them crucial in both theory and practice. However, the concept of human values often lacks clear definitions and a solid theoretical framework, leading to confusion and inconsistency among scholars and practitioners.

This article calls for a reevaluation of the concept of values, proposing a new psychological theory of human motivation based on fundamental principles. By reviewing existing definitions of human values, we suggest they can be distilled into a core set of 12 human emotional needs. This comprehensive framework offers significant advantages over current theories, which often result in an ever-growing list of concepts.

By embedding values within a well-defined motivational framework, this approach enhances theory development, method development, and practical applications. Clear operational definitions help streamline research and improve understanding across multiple disciplines.

Values as Motives: Implications for theory, methods, and practice

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J.D. Pincus, Ph.D. is Chief Innovation Officer at Leading Indicator Systems (d/b/a AgileBrain), focusing on emerging methods for measuring emotion and motivation. He developed the unified pyramid model of human motivation and the AgileBrain measurement technique. He recently published the motivational model in the peer-reviewed journal Integrative Psychological and Behavioral Science, and the application of the pyramid model to the problem of Employee Engagement and Employee Well-being. His seminal article on the concept of motivation in applied psychology, published in the Journal of Consumer Behaviour, has been cited in 187 subsequent papers. He is a Fellow of the Employee Benefit Research Institute, a Washington DC-based think tank. He was named Researcher of the Year by PMRG and named to the Power List by Senior Market Advisor magazine. His book, AgileBrain: Mastering the 12 Emotional Needs that Drive Us, is slated for publication in 2024.

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