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Theoretical and Empirical Foundations for a Unified Pyramid of Human Motivation

Tags: Human Motivation , Peer Reviewed Research , Spiritual Domain

Publication:  Integrative Psychological and Behavioral Science
Author: JD Pincus

JD proposes a significant revision to Forbes’ taxonomic model of human motivation by introducing a new, fourth life domain: the spiritual. It explores extensive literature on spiritual motives and suggests that the spiritual domain, which includes justice, moral, and transcendental motivations, is an essential part of human life not covered by Forbes’ original three domains. The study contrasts Forbes’ model with thirteen other theoretical frameworks that also incorporate spirituality, arguing for the importance of recognizing spiritual needs—such as fairness, morality, and altruism—as a distinct domain. The revised model links the spiritual domain with the Intrapsychic and Interpersonal domains, forming a pyramid structure and presenting new opportunities for research and hypothesis testing. This addition provides a more comprehensive understanding of human motivation, especially regarding universal needs that have led to spiritual systems across cultures.

Theoretical and Empirical Foundations for a Unified Pyramid of Human Motivation

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J.D. Pincus, Ph.D. is Chief Innovation Officer at Leading Indicator Systems (d/b/a AgileBrain), focusing on emerging methods for measuring emotion and motivation. He developed the unified pyramid model of human motivation and the AgileBrain measurement technique. He recently published the motivational model in the peer-reviewed journal Integrative Psychological and Behavioral Science, and the application of the pyramid model to the problem of Employee Engagement and Employee Well-being. His seminal article on the concept of motivation in applied psychology, published in the Journal of Consumer Behaviour, has been cited in 187 subsequent papers. He is a Fellow of the Employee Benefit Research Institute, a Washington DC-based think tank. He was named Researcher of the Year by PMRG and named to the Power List by Senior Market Advisor magazine. His book, AgileBrain: Mastering the 12 Emotional Needs that Drive Us, is slated for publication in 2024.

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