COACHING & DEVELOPMENT
Great coaching starts with knowing what motivates the person in front of you.
ICF Accredited
Reviewed and approved against ICF Core Competencies.
Free CCE Units included with membership.
Coaching Community
Monthly forum, peer collaboration, training events, and resources. A network of coaches building motivation-informed practices.
Most coaching tools tell you what happened. Not what’s driving it.
Behavioral assessments, personality profiles, 360 feedback — they describe patterns. But patterns don’t tell you what a person needs in this moment, in this season of their life. That gap is where coaching gets stuck.
Assessments go stale
A personality profile taken two years ago doesn't reflect what's driving your client today. Motivation is state-based, not trait-based — it shifts with context, pressure, and life stage.
Generic AI misses the person
AI tools that respond to what clients say can't access what they actually need. Without a validated motivation signal, personalization is just pattern-matching.
Scale without depth
Coaching programs that grow beyond one-on-one struggle to maintain the depth of individual insight. AgileBrain makes motivation intelligence scalable without making it generic.
THE AGILEBRAIN APPROACH
Motivation intelligence for every coaching context.
AgileBrain’s image-based exercise captures a direct read on what’s driving your client right now — not what they think drives them, and not what past behavior suggests.
Capture
A fast, image-based exercise rooted in AgileBrain science captures a direct read on what's driving each individual right now — beneath the story they've been telling themselves.
Interpret
The exercise surfaces motivational drivers at the individual level — what this person needs, what's holding them back, and what kind of support will actually create movement.
Activate
Armed with real insight, coaching conversations go deeper, faster. You know what to ask, what to reflect, and where to guide — because the data already did the groundwork.
Grounded in established psychology and neuroscience. A validated motivation signal — not inferred from behavior or AI alone.
When coaching starts from motivation, everything lands differently.
THE AGILEBRAIN EXERCISE
A three-minute exercise that reveals what no survey can.
Participants select the images that resonate most in the moment. No right answers. No rational filtering. Just a direct signal of what’s driving them right now — grounded in established psychology and neuroscience.
Meet Dr. Bill
Your AI coaching partner, built on real science.
Dr. Bill is AgileBrain’s AI coaching assistant — named after Dr. Bill Nolen, AgileBrain’s Chief Scientist and the architect of the motivational framework that powers everything we do.
Unlike generic AI tools, Dr. Bill isn’t built on internet data and pattern matching. He’s built on validated motivation science — designed specifically to help coaches go deeper, faster, with every client.
- Real-time coaching suggestions grounded in the AgileBrain framework
- Reflection and follow-up for as long as client needs
Insights
Dashboard & Insights
Make motivation visible. Use AgileBrain to elevate your coaching conversations with real-time, evidence-based motivational intelligence data.
- Client dashboards
- Measure what drives client motivation
- Translate emotional signals into actionable insights
- Nationwide aggregate data for trends & comparisons
BRING AGILEBRAIN TO YOUR PRACTICE
Simple, transparent pricing
Choose the plan that fits your practice. All plans include Dr. Bill, the AgileBrain exercise, and access to the coaching community.
Individual Coaching
$300
per year
Ideal for coaches who work 1-on-1 with individuals.
- Unlimited AgileBrain exercises
- Dr. Bill AI chatbot
- Coaching resources website
- Community membership
- AgileBrain technology platform
- ICF CCE credits (when criteria met)
Individual + Group
$1,000
per year
Ideal for coaches who work with individuals and groups.
- Everything in Individual
- 3D AI Chatbot — client-facing
- Unlimited group exercises
Individual + Group + Training
$2,000
per year
Ideal for coaches who also provide training to individuals and groups.
- Everything in Individual + Group
- 6 advanced enablement modules