Author SolutionsOnline Event: Friday, May 19, 12-1PM EDT
With thousands of business books published every year, how do you stand out from the competition? How do you engage your target audience? Ever-shortening attention spans and the explosion of media options make that challenge truly daunting.
That’s where Author Solutions from Leading Indicator Systems (LIS) comes in.
Thought leadership sells! Writing articles and books establishes you as a thought leader in your market. Offering your target audience a validated, online quiz built around your thought leadership reinforces your value proposition. It sells some books but, more importantly, it provides an “on ramp” to working with you.
In this interactive session you’ll hear from two authors about their online assessment tools and the PhD Psychometrician (the science of survey design) who built them. Learn how those assessments are:
This session is ideal for:
Author David Casullo is a leadership expert and the author of Leading the High-Energy Culture. Leading Indicator Systems (LIS) works with Dave and his team at Daneli Partners to assess leadership and organizational issues.
In this webcast, Dave will discuss his experience with LIS, and how their Author Solutions rejuvenated his focus.
David is Founder and CEO of Daneli Partners and author of Leading the High-Energy Culture: What the Best CEOs Do to Create an Atmosphere Where Employees Flourish (McGraw-Hill).
David’s passion is developing leaders who have the courage and capability to change the world.
A C-suite executive, entrepreneur, leadership coach, and author, David has enabled leaders all around the world to clarify their personal truths, energize their purpose, and recommit to behaving consistently in a way that drives teams and business growth. It is this understanding, driven by his personal purpose, that brings him back home to New York State. David is motivated to act on what he’s learned, to help revitalize the region by influencing and inspiring leaders.
Author J.D. Pincus, Ph.D. is a social psychologist and human capital thought leader focusing on emerging methods for measuring emotion and motivation. He developed the unified pyramid model of human motivation and the AgileBrain measurement technique. He recently published the motivational model in the peer-reviewed journal Integrative Psychological & Behavioral Science, and the application of the pyramid model to the problem of Employee Engagement and Employee Well-being.
His seminal article on the concept of motivation in applied psychology, published in the Journal of Consumer Behaviour, has been cited in 187 subsequent papers. He is a Fellow of the Employee Benefit Research Institute, a Washington DC-based think tank. He was named Researcher of the Year by PMRG and named to the Power List by Senior Market Advisor magazine. His book, Embracing Your AgileBrain: Identify Your Motivational Fingerprint and Pursue a Life You Really Want, is slated for publication in fall 2023.
Bill Nolen is Chief Scientist at Leading Indicator Systems, where he oversees assessment design and development activities.
Bill was a founding partner of LIS and previously worked with Apogee Development and Spectrum Training developing a range of testing and product support materials. He loves to talk about his work on the original Apple Macintosh.
Bill received all three degrees from Boston University, including his doctorate in Psychometrics. He also taught at BU in the Arts & Sciences, Education and Sargent College and the Psychology Department at Brandeis University.
Ken Lizotte CMC is author of nine books and Chief Imaginative Officer (CIO) of emerson consulting group inc., a firm that transforms business experts and companies into recognized “thoughtleaders.” A Certified Management Consultant, Ken speaks regularly to CEO Clubs, the National Speakers Association, the American Management Association, the Institute of Management Consultants, the Concord Festival of Authors and the Harvard University Extension School, to name a few.
Publication credits include columns for HuffPost, Money Inc. and the American Management Association. He resides with his family in Concord, Massachusetts where he also serves in a pro bono capacity as President of Thoreau Farm Trust, the birthplace of Henry David Thoreau.